Over a decade ago, it used to be a common thing but nowadays it is a rarity. In the rural areas, people still do it, but hectic lives in cities do not allow people to think about the ecosystem. Therefore, this environmental awareness campaign has been designed to grab people's attention and make them aware of conserving and protecting birds. Under the program, people were sensitized for the thirsty birds and sakoras were distributed at different location of India. The program became so popular that ONGC PSU participated and supported the program at large.